Some writers seem to be everywhere, doing blog tours, leaving clever comments on writing loops and making appearances on all conceivable forms of social media sort of like the popular girl who is always on the dance floor. The gals on the sidelines wonder if they need a shorter skirt, higher heels or darker lipstick to be noticed. Writers watch others cut a broad swath on the Internet and worry about how much blogging, tweeting and commenting is needed to attract readers.
You don’t have to be everywhere, but you do need to be seen. One night at Salsa my instructor noticed me pouting at a remote table. “You need to be closer to the action,” he said nodding toward the crowd at the bar. I moved to a more populated area of the club and my evening improved considerably. If maintaining your own blog is too much for you, consider being part of a group blog or look for guest posting opportunities at other author blogs.
Watch the other dancers for ideas, but ultimately you need to find your own rhythm.